So, what is needed to create a website or to re-design an existing site? But hang on – isn’t that OUR job? Yes, of course, that’s why Brilliant Creations exists! Something to bear in mind, though, is that when a website is created, it is not by any means a one-sided project. It’s not as if a magic wand gets waved and “Presto!” a new website is born.

So what are the steps when creating a website? What is needed from the client’s side, and how does the relationship between the designer and the client work? Well, let’s find out.

Defining Your Website’s Purpose

First and foremost, a client wants a website. This might not seem like the first step, but this is actually the most important of all. You see, it’s the reason behind this urge to have a website that should be diced, sliced and thoroughly dissected.
Is your new website meant to be an online identity for your company? Maybe you think it would be a nice way to make some quick cash? Is it for exposure for your company or fulfillment of a life long dream to chat endlessly about your love of all things feline?

Other things to consider at this stage are whether or not your website will be viewed on a platform other than a desktop computer. Will consumers searching for your product be accessing your new website using their smartphones? If so, then responsive design needs to be included in the design structure. Find out more about responsive design.

Once you have established your website’s purpose, you can start making important decisions about the content that needs to be in place on the website, and this ultimately defines the site’s structure.

The Content

What is the website going to comprise of? Perhaps it is mainly an online gallery to showcase images of your product to prospective customers. Maybe your company wishes to provide in-depth information regarding its services, with informative articles written by your knowledgeable staff.

After defining purpose, the choices about content are easier to make. For example, if the purpose of your website is to display your products, but not to sell them online, then you would not need an e-commerce website. Make sense? Most website design companies might disagree. Are you displaying 10 products or a thousand? What might be possible for only a few services or products, would be undeniably difficult with a thousand.

Having this information at hand when deciding on the structure of the site would enable you to better understand the intricacies involved. This also makes it clear what content you need to provide, and how the content will be utilised in the design.

Lift Off

Inevitably, the website will, after some design tweaks and content changes, be ready to go live!  This is where the relationship between the client and the designer really shines. Content and design has been signed off and both are in agreement that the site is ready to be unveiled to the public!

One thing to remember is that a new website takes at least 24 hours before it is available to view. Once it is live the designer (who is usually watching the domain like a hawk to see when it will appear) will then go through all the elements of the website to ensure that all the content, structure and information has been carried across and applied in a live environment without becoming lost in translation.

And that, in a nutshell, is the workflow behind website creation!

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