The New Age of Advertising

It’s strange to think that no less than 122 years ago, the type of advertising a person was exposed to in daily life consisted of a hand-painted portrait of a young lady holding a dainty glass of “Coca-Cola”.

Fast-forward to today and you have Times Square, Manhattan. Home of… billboards? Well, for most people not actually living in America, this is what it would appear to consist of. Neon signs, gigantic letters and pictures advertising everything from fashion to consumer goods. As a consumer, you have to ask yourself, “Does this blatant circus-show actually work?” How would one advertisement actually get noticed in all that tumult? Perhaps if we made it flash?

Fortunately, the event of the world wide web has changed many things in our modern lives, most, for the better. For example, instead of resorting to paging through a 15 centimeter thick, mildewy telephone book, a person can simply hop onto any of the many search engines (Google, Yahoo, Ananzi) that instantly yield many results on any given topic.

Not only are these search engines powerful, efficient and downright user-friendly, they also offer the average consumer enough information to make informed decisions on many of their choices.For example, looking for the perfect restaurant to host a birthday celebration? With a few clicks, any person can have several restaurants in their local area targeted. They can look up menu options, ambiance, and even dress codes. This horde of information can become any company’s saving grace.

Traditional advertising methods rely on interrupting a person’s daily life with a message that has been chosen for a broad audience. How much better to have a website that is designed for all demographics which your company serves? Separate pages can have an individual look and feel that is specifically crafted for different areas of your company, and all your different clients.

Any person, when researching using the internet, is not looking for advertising.

They are looking for information.

Being able to provide that person with the information they require, and more,  gets you noticed… and it gets you customers.

Start using the internet to build a customer/client base that values your company for being able to provide solutions to their problems, and fulfilling their needs.

This might sound easy, but just as your future customers are researching solutions to their problems, you need to do your own research. How do your customers communicate their needs and problems? How are they currently addressing their needs? These are important questions to answer before setting up your website.

A website should not only be a “mobile” advertisement. It should provide rich content in forms that your audience appreciates. It should address their problems and needs in ways that they can relate to.

Lastly, it should show that your company cares.

Because, a company that cares, is a company worth doing business with.

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